Privacy Policy

Last updated: 7 October 2025

This Privacy Policy explains how Real Riderz (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you”, “your”, and “yours” refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect to:

• Communicate with you
• Provide or improve the Services
• Comply with legal obligations
• Enforce our terms and conditions
• Protect or defend the Services, our rights, and the rights of our users or others

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services.

When we use the term “personal information”, we mean information that identifies, relates to, describes, or can reasonably be linked to you.

Information You Provide Directly to Us

Information you submit directly through our Services may include:

• Contact details such as your name, address, telephone number, and email address
• Order information such as billing address, shipping address, payment confirmation, email address, and phone number
• Account information such as username, password, security questions, and other information used for account security
• Customer support information such as details you include in communications with us

Some features of the Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from accessing certain features.

Information We Collect Automatically

We may automatically collect certain information about your interaction with the Services (“Usage Data”). This may include:

• Device information
• Browser information
• Network connection details
• IP address
• Data relating to your interaction with the Services

We collect this information using cookies, pixels, and similar tracking technologies (“Cookies”).

Information We Obtain from Third Parties

We may also obtain information about you from third parties, including:

• Service providers that support our Site and Services (such as Shopify)
• Payment processors who collect payment information to process transactions and fulfil orders
• Advertising and analytics partners

Any information obtained from third parties is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to:

• Process payments
• Fulfil orders
• Manage accounts
• Organise shipping
• Handle returns or exchanges
• Communicate about your purchases

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending promotional communications and displaying advertisements.

For UK and EU users, the legal basis for this processing is our legitimate interest or your consent, in accordance with UK GDPR and EU GDPR Article 6.

Security and Fraud Prevention

We use personal information to detect, investigate, and prevent fraudulent, unlawful, or malicious activity.

Customer Support and Service Improvement

We use personal information to provide customer support and improve our Services.

Cookies

We use cookies to operate and improve our Site, analyse usage, and personalise content and advertising.

For detailed information about cookies used by Shopify, please visit:
Shopify Cookies Policy

You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of the Services.

We also recognise the Global Privacy Control (GPC) signal where supported and treat it as a valid request to opt out of certain data sharing and targeted advertising.

How We Share Personal Information

We may share your personal information in the following circumstances:

• With service providers (IT services, payment processors, analytics, shipping, customer support)
• With marketing and advertising partners
• With affiliates within our business group
• In connection with a business transaction (merger, sale, insolvency)
• To comply with legal obligations or enforce our terms
• With your consent or at your direction

We do not use or disclose sensitive personal information without your consent.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for their privacy or security practices.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under 16.

Data Security and Retention

No security system is completely secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to:

• Provide the Services
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Your Rights

Depending on your location, you may have the following rights:

• Right to access your personal data
• Right to deletion
• Right to correction
• Right to data portability
• Right to restrict or object to processing
• Right to withdraw consent
• Right to appeal decisions

You may exercise these rights by contacting us. We may need to verify your identity.

We will not discriminate against you for exercising your rights.

Complaints

If you have concerns about how we handle your personal information, you have the right to lodge a complaint with your local data protection authority.

In the UK, this is the Information Commissioner’s Office (ICO).

International Users

We may transfer, store, and process personal information outside your country of residence.

When transferring data outside the UK or EEA, we rely on approved safeguards such as Standard Contractual Clauses or equivalent UK mechanisms.

Contact

For questions about this Privacy Policy or our data practices, or to exercise your rights, please contact us at:

Real Riderz
62 Wensley Street
London, United Kingdom

For the purposes of applicable data protection laws, Real Riderz is the data controller unless otherwise stated.